To get your business on ChatGPT, open Business Hub, search for your business, claim the listing or create one, verify that you represent it, and complete an identity check. OpenAI opened Business Hub in beta on November 10, 2026. We tried it for our own company the same day, and not every type of business can get through yet.
- Where: Business Hub inside ChatGPT. No Ads account needed
- How you verify: business phone, business email, a DNS record or a Shopify store, then an identity check
- What you get: an editable profile, a blue check, and 28-day totals for mentions and website clicks
- What you do not get: a better ranking. OpenAI says claiming does not guarantee one
- The catch for services: in our account, the service business type was marked Coming soon
What Is Businesses in ChatGPT?
Businesses in ChatGPT is OpenAI's set of tools for a company to manage how it appears in ChatGPT. OpenAI introduced it in beta on November 10, 2026, and says 1.2 billion people use ChatGPT each week. It has two parts:
- Business Hub is where you claim your business, keep its details current, and see how often ChatGPT cites you.
- Business Agents are AI agents that answer customer questions for a business inside ChatGPT. For now they are limited to eligible ecommerce and online service businesses in the United States.
When ChatGPT names a business in an answer, people can click through to that business's profile. If you have managed a Google Business Profile, the idea is familiar: a listing you verify and keep accurate.
Two things are different from what the name suggests. First, the listing can exist whether or not you claim it, and OpenAI's terms say it may add to or replace your details from other sources. Second, OpenAI is plain that ChatGPT keeps making its own recommendations, and that claiming a business does not guarantee higher placement or sales. Getting recommended is still earned the way it was last week, which is the subject of our guide on how to get recommended by ChatGPT.
Claiming your business gives you a say in the facts. It does not give you a say in the recommendation.
Who Can Claim a Business on ChatGPT Today?
Any eligible business where ChatGPT is available can claim a listing that already exists, according to OpenAI. Creating a new listing is narrower, and when we tried, it depended on the type of business.
We opened Business Hub on launch day and searched for AI-Advisors by name and by domain. There was no listing for us. The results offered one option: create it.
Choosing Create asked a single question: how do customers usually interact with the business? There were three answers, and one of them could not be chosen.
Put together with OpenAI's Help Center article, this is where each kind of business stood on day one:
The online store path opens with a website field next to a preview of the profile. The preview shows what the profile is built around: a category, a delivery policy and a return policy. That is a shop's profile.
The physical location path did not open a form at all. It opened a waitlist, with a note that OpenAI is opening access gradually and will email when the business can continue.
What this means for B2B: a software company, consultancy or agency with no existing listing had no path that fit on launch day. We did not pick the online store type to get in early. OpenAI's policy for business profiles requires the category you give to be accurate, and a profile that asks for a delivery policy does not describe a software subscription.
Read this as one account on the first day of a beta. OpenAI says it plans to expand to more markets and business categories, so open Business Hub and check what your own account shows.
How to Claim Your Business in ChatGPT, Step by Step
Claiming takes eight steps: search, claim or create, verify the business, wait for approval, verify your identity, fill in the profile, add your team, and optionally add a product feed or an agent. Steps 1 and 2 are from our own run. The rest come from OpenAI's Help Center, because our run stopped at the business type.
Step 1: Open Business Hub and search for your business
Sign in to ChatGPT and open Business Hub at chatgpt.com/business-hub. OpenAI says it is also in the ChatGPT sidebar. Search for your business by name. Before you type, read the line under the search box: continuing accepts OpenAI's terms for the product. Read what those terms commit you to first.
Step 2: Claim the listing or create one
If your business appears, select it and confirm which ChatGPT account will manage it. Pick that account with care, because who you can invite later can depend on it. If the listing shows Contact support, it is locked and you ask OpenAI for access. If there is no listing, choose Create and pick the business type that honestly fits.
Step 3: Verify that you represent the business
OpenAI offers up to four ways to verify a claim, depending on the business:
- Business phone: a code by text message or automated call to the business number shown
- Business email: a code sent to the email address associated with the business
- Website domain: a TXT record you add to your domain's DNS settings, then confirm in ChatGPT
- Shopify store: sign in to the store you are claiming
For a company without a storefront, line up whoever manages your DNS before you start. A TXT record is the one method that does not depend on a phone number or email address already attached to the listing.
Step 4: Wait for OpenAI's decision
OpenAI reviews the claim and emails either a decision or a request for more information. It does not publish a review time. You can cancel a claim while it is under review.
Step 5: Verify your identity with Persona
An approved claim gets you into Business Hub, and not much further. To publish changes, view insights, connect a product feed or create an agent, the person managing the profile completes an identity check with Persona, a verification provider. OpenAI says you may need a government ID, business registration details and proof that you are authorized to represent the business, and that the name, address and registration or tax number should match your official records.
The blue check comes from this step, not from the claim. One warning from the Help Center: if you are creating a new profile, OpenAI's approval of the Persona check publishes the profile automatically. Finish the profile before you start the check.
Step 6: Fill in the profile
After approval you can edit the website, description, product or service category, logo, cover photo, and delivery and return policies. OpenAI reviews changes before publishing them, and says updates can take time to show up in a listing or an answer. It also says ChatGPT may keep drawing on other sources, so a saved change does not rewrite every answer.
Step 7: Add teammates or an agency
The admin who claimed the business can add teammates and grant an agency access to manage the profile or its agent. Each person uses their own ChatGPT account. OpenAI says not to forward a personal claim invitation as a way of sharing access.
Step 8: Optionally connect a product feed or publish a Business Agent
Retailers can connect a product feed, as a file, a hosted link or a Shopify feed, to share prices and availability. Eligible businesses can preview and publish a Business Agent. Neither is required, and OpenAI says claiming, publishing an agent and advertising are three separate things.
Only an unpublished draft can be deleted. Once a profile is published, OpenAI Support cannot unpublish or hide it as part of a setup request.
What You Agree to When You Use Business Hub
Using Business Hub means accepting OpenAI's Businesses in ChatGPT Terms, and the notice is one line under the search box. None of the launch coverage we read went through the terms, so we did. Six points are worth knowing before anyone on your team clicks:
- The listing is not yours alone. OpenAI may create and show a listing whether or not you claim it, and may add to, edit or replace what you submit using other sources (section 4.1).
- Basic details stay licensed for good. The license to display your name, address, contact details, category, hours and website is perpetual and irrevocable (section 4.2).
- ChatGPT may phone you. By using Business Hub you agree that OpenAI's AI assistant may call your business on behalf of its users. The terms link to an opt-out (section 4.1).
- Your insights are confidential. You may use them to measure and improve your own presence, and share them with a service provider acting for you, such as an agency, under the same limits. You may not sell them or disclose them more widely (section 6). Keep the numbers out of public case studies.
- Product feeds come with crawler terms. If you supply a feed, you agree to let OpenAI's crawlers reach your site and that text-and-data-mining opt-outs have no effect with respect to OpenAI (section 3).
- There is a release of claims. Section 10 contains a promise not to sue and a release that reach beyond the data you submit to content published on your own websites.
We are marketers, not lawyers, and this is a summary, not advice. If your company has a position on how AI companies use its content, have counsel read section 10 before the marketing team opens Business Hub.
What Business Hub Insights Show, and What They Leave Out
Business Hub insights show three things for the past 28 days: mentions, website clicks and discovery topics. These are first-party totals from real conversations. No outside tool has that data, ours included, and that makes them worth having.
The definition is where to be careful. For an online business, OpenAI counts a mention only when ChatGPT references the business's website, and says the brand name alone does not count. In the vocabulary this site uses, that is an AI citation, not an AI brand mention. When ChatGPT names you and links nobody, or names you and links a review site, your Business Hub count does not move. The difference matters more than it sounds, and we cover it in AI mentions vs AI citations.
Three more limits come straight from OpenAI. Discovery topics are themes, not the questions people asked. Totals appear only above a reporting threshold that protects user privacy, so a blank does not mean zero. And businesses never receive individual prompts or conversations, including chats with their own agent.
The two answer different questions. Business Hub tells you how often you were cited, in total. Prompt tracking tells you where, in what words, and who beat you, which is what you need to improve AI visibility. Our Answer Engine Insights module does the second job across ChatGPT, Gemini and Perplexity, with Claude, Grok and Meta AI as add-ons. Use both: one is the scoreboard, the other is the game film.
Should You Set Up a Business Agent?
Set up a Business Agent only if you are eligible and your product and policy information is accurate enough to be quoted to a customer. Today that means an ecommerce or online service business in the United States, with a website, in a category OpenAI allows. Verification alone does not make a business eligible.
A Business Agent answers questions about your offerings and policies from the information you give it, in a labeled conversation that is separate from the person's original chat. It links to your website. It cannot complete a purchase, make a booking or look up an order. OpenAI's Business Agents policy adds that the agent must be clear it is AI representing your business, must not pressure people, and may collect contact details only when the person chooses to share them.
Two things to weigh. You are responsible for what the agent says, so test it with the questions customers ask before you publish. And an agent can become paid media: OpenAI says a business can sponsor its Business Agent and use it as the destination for ChatGPT Ads, the format our glossary covers under conversational ads. Its Help Center still describes that ad format, Sponsored Agents, as a limited alpha for selected advertisers. Our ChatGPT Ads guide explains how the ad side works.
What to Do If You Cannot Claim Yet
If your business type is not open yet, work on the sources ChatGPT already reads, and get your profile material ready. ChatGPT describes you today from your website and from what other sites say about you, and OpenAI says it will keep using other sources after you claim. None of this work is wasted.
- See what ChatGPT says about you now. Ask it the questions your buyers ask, and write down the answers. Our method for tracking brand mentions in AI search turns that into a repeatable check.
- Make sure ChatGPT can read your site. ChatGPT search relies on AI crawlers, and blocking the wrong one can keep you out of its answers. The free AI Bot Access Checker reads your robots.txt, and our guide to GPTBot vs OAI-SearchBot explains which crawler does what.
- Fix the facts at the source. Put your name, category, description and contact details in plain text on your site and in schema markup, and make them match everywhere else you are listed. A profile will not override a web that disagrees with it.
- Earn the mentions a profile cannot give you. ChatGPT leans on what independent sites say, which is why third-party citations carry so much weight in how ChatGPT recommends businesses.
- Record a baseline. Note where you are cited today for your most important questions, using a routine like our weekly citation tracking framework. When Business Hub opens for you, its totals will mean more next to a before picture.
- Prepare the profile pack. A short description, your category, a logo and cover photo, your legal name and registration details as they appear on official records, access to your DNS, and a decision on whose ID goes through the identity check.
Mistakes to Avoid
Most early mistakes come from treating Business Hub as a ranking tool, or from rushing a step that cannot be undone.
- Expecting a ranking boost. OpenAI says claiming does not guarantee visibility, and that ads do not influence ChatGPT's own answers.
- Picking a business type that does not fit. The policy requires accurate details, and a published profile is hard to take back.
- Starting the identity check before a new profile is ready. Approval publishes it.
- Reading a blank as zero. A blank can mean the total is under OpenAI's reporting threshold.
- Treating the mention count as every time you were named. For an online business it only counts answers that referenced your website.
- Publishing your numbers. The terms treat insights as confidential.
- Clicking through the terms. Whoever accepts them is stating that they can bind the company.
Frequently Asked Questions
#How do I get my business on ChatGPT?
Sign in to ChatGPT, open Business Hub at chatgpt.com/business-hub, and search for your business by name. Claim the listing, or create one if your business type allows it, then verify that you represent the business by phone, business email, a DNS record or a Shopify store. After OpenAI approves the claim, complete identity verification with Persona to edit the profile and see insights.
#Is it free to claim your business on ChatGPT?
OpenAI's announcement, Help Center article and terms for Businesses in ChatGPT name no fee for claiming a business, and OpenAI says you do not need an Ads account or a ChatGPT Enterprise agreement to claim one. Advertising is a separate product with its own costs. Businesses in ChatGPT launched in beta on November 10, 2026, so check OpenAI's pages for changes.
#Does claiming my business make ChatGPT recommend it more often?
No. OpenAI says claiming a business in ChatGPT lets you manage the information you provide, and does not guarantee more visibility, higher placement or sales. ChatGPT keeps making its own recommendations and comparisons, and OpenAI says advertising does not influence those answers either. Claiming improves the accuracy of what ChatGPT can say about you, not your ranking.
#Can a B2B or service business claim a profile on ChatGPT?
OpenAI says an eligible business that already has a listing in ChatGPT can claim it. Creating a new listing is narrower. When we tried on November 10, 2026, Business Hub offered three business types, and the one for services was marked Coming soon and could not be selected. A B2B software company or agency with no existing listing may have to wait.
#What counts as a mention in ChatGPT Business Hub?
For an online business, Business Hub counts a mention when ChatGPT references the business's website. OpenAI says naming the brand alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location, even if nobody opens it. Insights cover the past 28 days and are aggregate totals, never individual prompts.
#Do I need a Shopify store to get my business on ChatGPT?
No. OpenAI says Shopify is one way to get started, and that a business can claim its profile in ChatGPT without a Shopify store. Shopify merchants can connect their store to speed up verification and share product details, prices and availability. Other businesses verify by business phone, business email or a DNS record on their website domain.
#Can an agency manage a ChatGPT business profile for a client?
Yes. OpenAI says the admin who claimed a business in Business Hub can add teammates and grant an agency access to manage the business or its Business Agent. Each person uses their own ChatGPT account. OpenAI says not to forward a personal claim invitation to give someone access, and the client still has to complete the identity check.
#How long does ChatGPT business verification take?
OpenAI does not publish a review time for a business claim or for the Persona identity check. Its Help Center says review time varies and that OpenAI emails its decision or a request for more information. While a claim or a Persona submission is under review you can cancel it. Wait for the review to finish before trying again.
Related Reading
- How to Get Recommended by ChatGPT
- How ChatGPT Recommends Businesses: Inside the Algorithm That Decides Who Gets Cited
- AI Mentions vs AI Citations: What's the Difference?
- How to Track Brand Mentions in AI Search: A B2B Methodology
- GPTBot vs OAI-SearchBot: Why Blocking the Wrong One Kills Your ChatGPT Visibility
