Answer Engine Optimization
Audit and optimize your site so AI platforms can understand, cite, and recommend your content. Think of it as SEO, but for ChatGPT, Claude, Gemini, Perplexity, and Grok.
Know your AEO score in 5 minutes
Run a Quick Audit and get an overall score across three categories: Technical (robots.txt, schema markup, sitemap, page speed), Content (FAQ sections, heading structure, direct answers), and Authority (brand descriptions, social proof, external references). Each category gets its own score so you know exactly where to focus.
Page-by-page analysis with Deep Audit
The Deep Audit crawls every page on your site, up to your plan's page cap, scoring each one individually. Find the pages that are dragging your score down, see exactly what's wrong, and get specific recommendations for each page.
Turn recommendations into progress, one card at a time
Every recommendation is specific and actionable. Not just 'improve your schema' but 'add FAQPage schema to your pricing page.' Drag cards between Pending, In Progress, and Completed. The Projected Impact widget picks your three highest-impact open recommendations and shows how many points you would gain by shipping them. The number updates live as you move cards around.
See progress over time
Every Quick and Deep Audit plots on the same chart. Watch your overall score climb, or switch to Technical, Content, or Authority to see which area is moving.
Built to score what AI platforms actually use to decide who gets cited
Real signals, real crawlers, real pages. Not API smoke tests.
Optimized for the 8 AI engines your buyers actually use
Every audit check is tied to a specific AI platform's known citation behavior.
ChatGPT
Gemini
Google AI Overviews
Claude
Perplexity
Microsoft Copilot
Meta AI
GrokBuilt for marketing teams that need answers fast, not procurement cycles
Frequently Asked Questions
What is an AEO audit?
An AEO audit evaluates how well your website is optimized for AI platforms like ChatGPT, Claude, Gemini, and Perplexity. It checks three categories - Technical, Content, and Authority - and provides a score with prioritized recommendations for each.
What does an AEO audit check?
The audit checks three categories. Technical covers robots.txt, schema markup, sitemap, and page speed. Content covers FAQ sections, heading structure, word count, and direct answer formatting. Authority covers brand descriptions, social proof, and external references. Each category gets its own score.
How is an AEO audit different from an SEO audit?
An SEO audit evaluates ranking factors like backlinks, keyword usage, and Core Web Vitals. An AEO audit evaluates AI citation factors like structured data, FAQ schema, direct answer formatting, and robots.txt configuration for AI crawlers. Both are complementary - strong SEO creates the foundation for AEO visibility.
What is the difference between a Quick Audit and a Deep Audit?
A Quick Audit scans your homepage and key pages in under 5 minutes and returns an overall score. A Deep Audit crawls every page on your site (up to 100 on Starter, 500 on Growth, unlimited on Enterprise), scores each one individually, and provides page-level recommendations. Deep Audit is available on Starter plans and above.
Why is my Quick Audit score different from my Deep Audit score?
The Quick Audit samples a handful of pages, so your score reflects that sample. The Deep Audit checks every page on your site and averages across all of them. Issues that only appear on some pages will affect the two scores differently. The Deep Audit gives you the more complete picture.
How do I improve my AEO score?
Follow the prioritized recommendations in your audit results. Start with high-impact, low-effort items like adding FAQ schema or fixing robots.txt configuration. Most sites see measurable improvement within 30 days of implementing the top recommendations.
How do I track which AEO fixes I've completed?
The AEO Recommendations Board lets you drag each recommendation between Pending, In Progress, and Completed as you ship fixes. A live Projected Impact widget picks your three highest-impact open recommendations and shows how many AEO score points you would gain by completing them. The number updates as you move cards around, so you can see the projected score change before you finish the work.
What AEO score should I aim for?
An AEO score above 80 is considered strong. Scores above 90 indicate your site is well-optimized for AI citation. The average score for sites that have never done AEO work is between 40 and 60. Focus on getting Technical and Content scores above 90 first, then work on Authority.
Do AI platforms actually read my website?
Yes. AI platforms send bots to crawl and index website content. GPTBot crawls for ChatGPT, ClaudeBot crawls for Claude, PerplexityBot crawls for Perplexity, and Google-Extended crawls for Gemini and Google AI Overviews. If your robots.txt blocks these bots, AI platforms cannot read or recommend your content.