Trust & transparency
Editorial Standards
How we research, write, source, and review the content on this site. We publish this so you can hold our work to the same standard we teach our readers to expect from everyone else.
Who writes this content
Every article, guide, and glossary entry on this site is written and edited by a named person, not an anonymous content team. That person is Kevin O'Connell, founder of AI-Advisors and a 20-year B2B SaaS marketer with three Head of Marketing roles and one company exit (Sapling HR, acquired by Kallidus). You can read his full background on the About page and verify it on LinkedIn.
How we research and source
We cite primary sources. When we reference a statistic, a launch date, a price, or a platform behavior, we link to where it actually came from, the vendor's own documentation, the platform's announcement, or the original research, rather than a second-hand summary.
We verify before we publish. External links are checked, and for high-stakes claims such as pricing, vendor comparisons, and competitive data, we build a written verification record against primary sources before the page goes live.
We use the most recent data available, and we tell you when a figure is dated rather than presenting old numbers as current.
How we use AI
AI-Advisors is a company built around AI, and we use AI in our own content workflow: to research faster, to draft, and to help edit. We are open about that because you deserve to know how the content you are reading was made.
Here is what it does not mean. We do not publish unreviewed machine output. Every page is directed and reviewed by a human with subject-matter expertise before it publishes, and high-stakes claims are checked against primary sources. The analysis, the point of view, and the original frameworks (like the 5 A's of AI Marketing and the 5 Context Hint Patterns) are ours.
In short: AI helps us research and draft; a named, accountable human owns what we publish.
Accuracy, freshness, and corrections
We update content when the facts change. The "Updated" date on a page reflects a substantial revision to the content, not a cosmetic edit made to look fresh.
We correct mistakes. If you spot an error, email hello@ai-advisors.ai and we will fix it.
Frequently asked questions
Who writes the content on AI-Advisors?
Every article, guide, and glossary entry is written and edited by Kevin O'Connell, founder of AI-Advisors and a 20-year B2B SaaS marketer with three Head of Marketing roles and one company exit (Sapling HR, acquired by Kallidus). There is no anonymous content team behind the byline.
Does AI-Advisors use AI to write its articles?
Yes, for research, drafting, and editing help, and we say so openly. What we do not do is publish unreviewed machine output. Every page is directed and reviewed by a named human with subject-matter expertise before it publishes, and the analysis and original frameworks are ours.
Is AI-Advisors content reviewed by a human before it publishes?
Yes, every page. A named, accountable person directs and reviews each page before it goes live, and high-stakes claims are checked against primary sources first. AI helps with research and drafting; it does not decide what ships. That review is why a real name sits behind every page.
How does AI-Advisors verify the facts in its content?
We cite primary sources: the vendor's own documentation, the platform's announcement, or the original research, rather than a second-hand summary. External links are checked before publishing, and for high-stakes claims like pricing, vendor comparisons, and competitive data we build a written verification record first.
What does the Updated date on an AI-Advisors page mean?
It marks a substantial revision to the content, not a cosmetic edit made to look fresh. We update pages when the facts change, and we use the most recent data available rather than presenting dated figures as current. When a number is old, we say so on the page.
How do I report an error on an AI-Advisors page?
Email hello@ai-advisors.ai with the page URL and what you believe is wrong. We correct mistakes rather than leaving them in place, and we check the claim against its primary source before updating. Corrections to substantive claims are reflected in that page's Updated date.
More about who builds AI-Advisors and why on the About page.