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AI Analytics

See exactly how AI platforms interact with your site. Track bot visits, AI referral traffic, and which platforms are indexing your content.

AI Analytics Summary tab for Blaze CRM showing 4 KPI tiles (Total Bot Visits 662, Unique AI Bots 5, AI Referral Visits, AI Ad Visits) and an AI Traffic Over Time line chart by platform.AI Analytics Bot Activity tab listing GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User, and Google-Extended with their organization, visit counts, pages crawled, and last seen timestamps.AI Analytics Referral Traffic tab showing 467 total referrals split across ChatGPT, Perplexity, Claude, Google AI, and Copilot with a Referrals over time line chart.

Know which AI platforms are crawling your site

AI-Advisors identifies and tracks 15+ AI bot crawlers including GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot, and Google AI. See how often each platform reads your content, which pages they visit, and how crawl frequency changes over time.

AI Analytics Bot Activity tab listing GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User, and Google-Extended with visit counts, pages, and last seen timestamps.

Track real traffic from AI conversations

When ChatGPT or Perplexity recommends your site and a user clicks through, AI-Advisors captures that visit. See exactly how much traffic AI platforms drive to your site, broken down by platform, page, and time period.

AI Analytics Referral Traffic tab showing 467 total referrals across ChatGPT, Perplexity, Claude, Google AI, and Copilot with a time-series chart.

One tracking snippet, complete visibility

Add a single JavaScript snippet to your site and start collecting data immediately. Works alongside your existing Google Analytics. No code changes required beyond the initial install.

tracking-snippet.html
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Tracks the 8 AI engines your buyers actually use

Bot visits and referral traffic from every major AI platform, identified by real user agent.

ChatGPT logoChatGPT
Gemini logoGemini
Google AI Overviews logoGoogle AI Overviews
Claude logoClaude
Perplexity logoPerplexity
Microsoft Copilot logoMicrosoft Copilot
Meta AI logoMeta AI
Grok logoGrok

Built to capture AI traffic the way analytics tools capture everything else

Identifies bots by real user agent
Detects GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User, Google-Extended, Bingbot, and 9 others by published user agent strings. No heuristics, no guesses.
Two install paths, same data
JavaScript snippet (works on any site) or the WordPress plugin (one-click). The Summary tab attributes visits to whichever source captured them.
Works alongside Google Analytics
AI Analytics captures what GA4 misses: bot visits and AI-attributed referrals. No conflicts, no double-counting, no overlap with your existing tracking.
Snippet under 1KB, fires only on AI traffic
Regular human visitors trigger nothing - no network requests, no processing. The script only activates when it detects an AI bot or AI referral, so there's no measurable impact on page speed.
Per-bot drill-down, not just totals
Every bot has its own row with org, visit count, pages crawled, and last seen. Find the exact bot driving a spike, not just a directional number.

Works with your other AI-Advisors modules

Read more about AI Analytics

Frequently Asked Questions

What are AI bot crawlers?

AI bot crawlers are automated programs that AI platforms send to read and index your website content. GPTBot crawls for ChatGPT, ClaudeBot for Claude, PerplexityBot for Perplexity, and Google-Extended for Gemini and Google AI Overviews. Tracking these bots tells you which AI platforms are actively reading your content.

What is AI referral traffic?

AI referral traffic is visitors who click through to your site from an AI platform conversation. When ChatGPT or Perplexity recommends your site and a user clicks the link, that visit is captured as AI referral traffic. It measures real business value from AI visibility.

How do I track AI bots on my website?

Add the AI-Advisors tracking snippet to your website. It is a single JavaScript tag that detects visits from 15+ AI crawlers including GPTBot, ClaudeBot, and PerplexityBot. The snippet works alongside Google Analytics with no conflicts and has no impact on page speed for regular visitors.

What AI bots does AI Analytics identify?

AI Analytics identifies 15+ AI crawlers including GPTBot (OpenAI), ChatGPT-User, ClaudeBot (Anthropic), PerplexityBot, Google AI, and Microsoft Copilot bots. Each bot is tracked individually so you can see crawl frequency, pages visited, and trends over time.

Does the tracking snippet slow down my website?

No. The tracking snippet only activates when it detects an AI bot or AI referral traffic, which is a tiny fraction of total visitors. For regular human visitors, it does nothing - no network requests, no processing. The script itself is under 1KB.

Can I use AI Analytics with Google Analytics?

Yes. AI Analytics works alongside Google Analytics, GA4, and other tracking tools with no conflicts. It captures data that Google Analytics cannot - specifically AI bot visits and AI-attributed referral traffic. You install it the same way, through a script tag or Google Tag Manager.

Know which AI bots are crawling your site

Add one tracking snippet. See every bot visit, every AI referral, every platform - in real time.